Hi Everyone!
The three major components for success in any business.
1. You absolutely have to be doing something you are so passionate about that it turns from a passion to a downright obsession.
2. You must have an undying thirst for knowledge in the industry that you are passionate or obsessive about.
3. You have to be defined as Unique in your marketplace!
It sounds simple doesn’t it? However, the reality is in my 10 years experience I see some people who were sometimes passionate for a day, sometimes passionate for a month but it rarely exceeds three months.
From the knowledge standpoint, the most important aspect that you need to be knowledgeable about in your business is the marketing. What made Dell computers what they are today versus your local small business computer shop. Marketing, passion, obsession and a deep rooted knowledge of the industry.
For me, this is how I define an obsession. Something you just can not stop thinking about because you love it so much. Now do not get confused with something that is on your mind because of stress. These thoughts ] should be thought of with excitement and joy not of frustration. For example, I was in a retail store shopping with my wife. Now I am not a shopper. I used that time to pace up and down the aisles to think of good ideas for my business. I know how odd this sounds, in fact, it even sounds hard. But, I am doing this and thinking about business because I absolutely love it. It should not be hard
So first things first, what do you love and what are you passionate about. Second, you must do market research about your passion and your obsession.
And finally, you must be extremely knowledgeable about the marketing of your business and more importantly the angle of attack you you you will use to become successful. Your angle of attack for the best likelihood of winning in your industry should be such that it defines you as being unique in your marketplace. That way, you do not compete in your marketplace. I seen so many businesses that fail because individuals dream beating out their competition rather than not having any competition and being unique.
So how do you define yourself as being unique in your marketplace?
If right off the bat your thinking price you’re doomed for failure. And I know that sounds harsh but it’s true. Look at the industry I am in, primarily Web hosting. I know we are not one of the cheapest hosts but we have defined ourselves in our marketplace by being unique. Now, when you’re trying to define yourself as being unique in your marketplace your theme must be simple and consistent otherwise your prospective buyer will ultimately just be confused. Let’s take Dell as an example. Their unique identifier was that they provided unquestionably the best 24 7 365 support in the industry!
When you look at Kiosk.ws , our hosting company. I would hope that you see us as the only web hosting company that not only understands the Internet marketing world but provides you the necessary tools to generate an income and become profitable online . That’s said, you can see that even I need to work on the one common theme of our business. When our new website comes out, our common theme is that we are not just a web host we are the "Growth Host".
One of the best ways to define yourself as unique in your marketplace is to surf the Internet and especially chat forums to see what people are complaining about relative propecia new york to the competitors in your industry. This is like conducting a survey without putting out a questionnaire. If you can fix, make easier, or more convenient a complaint in your marketplace relative to your industry you will define yourself as unique.
Again, as an example to Kiosk.ws the main complaint in Internet marketing world is that if you have a newsletter list and you are accused wrongfully so of a spam complaint you are guilty and your website is usually shut down until you can prove your innocence. With our company, because we understand the Internet marketing world you’re innocent until proven guilty. We also understand what an affiliate website is and therefore if one of your affiliates spams we just ask that you shut them down whereas all other web hosts will shut your domain down.
This is just an example, of a very simple unique identifier that has allowed our company to continue to grow, and be around for a long time. I hope you enjoyed this little tidbit. Although it is small in size, it is truly the corner stone of what has made our business what it is today.
Have an AWESOME week!
–Joel Therien
President
GVO Hosting
Cool video lads with some great advice. Looking forward to the next one.
it’s so true..
a passion…
a burning desire…
something that keeps you up at night.
it definitely does for me.
I couldn’t get to sleep last night as a matter of fact…
it acutally changed days on me and I was still in the last one…
now that’s passion.
Good luck in texas!
all we got was rain up in the north…
(michigan)
I fully agree. bE inc is a student of Thriv Learning Instutude and very busy learnin.
Must admitt we have Not checked out
the Big K yet.
Tks! Bob Moss
BE inc boblinked
You are right on topic. Many people get started in the internet marketing business because they see that others are doing well.
Improper conclusion…most are not doing well.
It is so important to study your niche BEFORE you begin to spend the endless hours promoting your website. Once you have determined your niche, by doing research, you can proceed and know that you won’t have to start over again.
Hi Joel and Mike!
I started with Kiosk almost 6 years ago. I knew from Day One….. well, it took me a week before I figured out what a Web Host was… :-)…. that I wanted to create Web Pages. Even though I was working as an accountant, 7 days a week, full-time ++++, I knew this is what I really wanted to do. I did NOT want to be any-old web designer, I wanted to create the BEST Websites! I studied day & night when not at the Pioneer House (I loved that JOB too), learning the most up-to-date methods of web design.
It was NOT an easy task, believe me.
The only problem I have encountered is that I have been SO engrossed at learning all the NEW developments, that I have not been able to create a USP or think of why my Passion is unique. I think it is, but I’m not sure why…..
Thank you for sharing!
As Always
Claire
Hello Joal, Thomas here, i am totally convince of this new concept of Intergration Marketing, blown away, but my obsession generally is focust on God. God_bless you friend in everything you do.
Understand the passion aspect working on a uniqueness other than kiosks own is more challenging especially as a pure and simple affiliate
Hallo Joel, greats from Germany and the City with great Business BERLIN. I now Iam in the Multi Million Euro Business with HotConferenc and Kiosk.ws
Thank you for all and for you stay on this wunderfull World
The “Generaldirektor” of Germany
( Berlin ) Matthias Archut
Network Marketing in Deutschland
Where can I find the tracking software you mentioned last time?
Thanks for the reminder. You are right on the money. Passion. Commitment. Action!
BUT many of us do not what to develop products and compete with all the gurus. We are here to promote our Kiosk and HotConference affiliate programs. When can we get back to those basics? Remembering the good ol days when we had regular member meetings and business briefing webinars. You were really doing the right thing back then by connecting with us (your customers), energizing us and finding out what we really need to make it all work. I am reading a book called “Groundswell”, it is all about social networking and Hot Conference is a perfect tool for engaging the groundswell (us – your customers). I hope we can get back to those basics real soon.
Great video guys, thanks for keepig us up to date and for not forgetting where you came from. I appreciate your help.
Dee
Great advice Guys,
Thank you for your great Friday and Monday videos.
You mentioned 2 thing that I would like to have more information about.
1. FFA leads – what is this and where is it?
2 video making – where do I find this?
I know I ask dumb questions, but you talk about “new”?, I am not only new to internet marketing, but I know very little about the internet.
Thanks for all you do. And I will definitely recommend Kiosk to others.
Cujo/Virginia
Hi Mike & Joel,
Enjoyed your video even more so today because it really has such valuable information that applies to anyone that have or are trying to get their business ventures to really grow. I’ve learned so much since coming to Kiosk & am still growing.
It’s so true about being passionate about your niche market. If you’re not, you will accept defeat all too quickly & besides all that, you’ll miss all the satisfaction and sense of accomplishment if it’s not something you really, really enjoy and are passionate about.
Of course, I realize there are so many things to learn about marketing and sales…. in time – I’ll get there. LOL
How are the beta tests coming with the conference room? I’m really hoping it will be ready by the end of the year. I know it takes time to perfect & test it, but that would be great timing for me. I hope to have my stuff ready to launch by then, so that would work out perfectly for me. Thanks again for all you do.
Diane Verret
P.S. We had a direct hit from Gustav’ only had minor damage to the roof & Ike – we caught a good bit of wind & rain, but that’s all. We were blessed to be spared again.